Thinking about reselling PPC to your clients? Enter what you charge and how many accounts you run, and see your monthly profit with a white label partner, plus how it compares with hiring a PPC specialist in-house.
Your numbers
Your profit with white label PPC
profit per month
Estimates only. Your actual partner cost depends on the number of accounts, platforms and scope.
How the calculator works
Revenue is the number of accounts multiplied by what you bill each client per month. White label cost is a percentage of what you bill. We use 20% as a planning estimate, and you can change it. Profit is revenue minus white label cost.
The in-house comparison takes the yearly cost of one PPC specialist, divides it by 12, and subtracts it from your revenue instead. It assumes one specialist can handle all your accounts, which flatters in-house once you grow past what one person can manage.
Where the in-house figure comes from
The default of $98,700 a year is the ongoing cost from our breakdown of white label PPC vs in-house:
| Cost | Per year | Basis |
|---|---|---|
| Base salary | $67,900 | US average for a PPC specialist, from salaries reported on Indeed |
| Benefits and payroll taxes | $29,100 | Benefits are about 30% of total compensation for private industry workers (US Bureau of Labor Statistics) |
| Software | $1,700 | One Semrush Pro seat at $139.95 a month |
| Total | $98,700 | Before recruiting, ramp-up, equipment or cover for time off |
A first year costs more, around $115,500, once you add recruiting and the months it takes a new hire to get up to speed. Change the figure in the calculator if your market is different.
Frequently asked questions
Is 20% what White Label PPC Management actually charges?
It is a planning estimate. We charge a flat monthly fee per account, and the exact amount depends on the number of accounts, ad spend and platforms. The quickest way to get a real number is a free 2-week trial on one client account.
When does hiring in-house make more sense?
Once your white label cost is higher than the full cost of a specialist, and one person can realistically handle all of those accounts. Check capacity as well as cost, because one specialist can only manage so many accounts well.
What should I charge clients for PPC management?
Agencies commonly charge a flat monthly fee, a percentage of ad spend, or a mix. Use the “fee as % of ad spend” line to check your pricing feels sensible for the size of each account.
Which platforms does this cover?
We manage Google Ads and Meta ads (Facebook and Instagram) under your agency’s brand. See our white label PPC services for everything included.
